Thumbnail

A thumbnail is a small, scaled-down image that represents a larger piece of content, such as a photo, video, document, or profile.

Philosophy

Thumbnails provide visual previews that help users recognize and choose content quickly.

They act as entry points into larger media or detailed views.

They aid scannability in collections (grids, lists, carousels).

They must be clear, consistent, and optimized for performance.

Anatomy

Variants

Placeholder

Placeholder or symbolic preview if no image exists.

Avatar

Displays the first letter of name and it’s colorful.

Image

A visual preview or uploaded media.

Icon

Symbolic preview

Group

Groups a set of images together.

States

Idle

Static preview.

Usage tips

Dos

Maintain consistent aspect ratios across a collection.

Provide fallbacks (icons, placeholders) when images are missing.

Optimize file size for fast loading.

Don’ts

Don’t use inconsistent sizing — it disrupts rhythm in grids/lists.

Don’t rely on thumbnails alone — pair with labels when needed.

Don’t overload overlays with too many actions.

Real-world example